To understand the user's psychology and create hit products.
To that end, we plan to independently identify the "unmet needs" related to daily life activities that are necessary and to gradually make them public.
"Why are products not selling despite having good functionality and usability?" For example, even if a tasting receives good reviews, if the response is, "This is tasty, but since I already have XX, I don't necessarily need this product," it indicates a state of being "satisfied" elsewhere, meaning there is no need to go out of the way to buy a new product. "What are unmet needs?" These refer to needs characterized by the state of "wanting to do something, but being unable to." If these needs are not addressed, products will not sell. In today's era of satisfaction, most unmet needs are latent and invisible to companies, and users themselves may not even be aware of them. "How can we uncover unmet needs?" ■ Group Dynamic Interviews By discussing "things that one reluctantly does but doesn't really want to do," we can uncover latent needs that the individuals themselves may not even realize they have. ■ CAS Analysis This involves examining the current behaviors of users regarding a specific life need. Next, we identify the problems arising from those behaviors, flip those problems around, and highlight what users truly want, which are the unmet needs. (For more details, please refer to the attached materials.)
- 企業：HALデザイン研究所
- 価格：Other
